Marketing Major (2007-2008 catalog)
 
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     The major in marketing is concerned with principles and methods used by organizations to plan, produce, price, promote and distribute products or services in such a way as to meet both the goals of the organization and the needs of the consumer.   Areas of study include consumer behavior, marketing strategy, marketing research, advertising and promotion, product planning, research, retailing, sales, logistics, and supply management.

 General Education Requirements 53 Hrs. (to include 18 hours of required pre-business courses)

Business Core 30 Hrs.

ACTG 211. Fundamentals of Financial Accounting . 3
ACTG 212. Fundamentals of Managerial Accounting . 3
BLAW 203. Legal Environment of Business. 3
ECON 340. Global Economy and Business. 3
MGNT 322. Organizational Behavior. 3
MGNT 357. Operations Management. 3
MGNT 333. Statistical Decision Support. 3
FINC 331. Introduction to Business Finance. 3
MKTG 340. Principles of Marketing. 3
MGNT 428. Business Policy and Strategy. 3
Required Marketing Courses 9 Hrs.

MKTG 350. Consumer Behavior. 3
MKTG 445. Marketing Strategy. 3
MKTG 446. Marketing Research. 3

 Marketing Electives 12 Hrs.
 Choose 12 hours from the following list:

MKTG 341. Advertising Strategy. 3
MKTG 342. Internet Marketing. 3
MKTG 343. Retailing. 3
MKTG 344. Sales Management. 3
MKTG 345  Integrated Marketing Communications. 3
MKTG 360. Professional Selling. 3
MKTG 440. Logistics. 3
MKTG 444. Supply Management. 3
MKTG 452. International Marketing. 3
MKTG 471. Special Topics in Marketing. 3
MKTG 481  Marketing Study Abroad. 3 - 6
MKTG 490. Marketing Internship. 3

Free Electives 16 Hrs.
Total Credits Needed for Degree 120 hrs.